PPC Senior Paid Social Specialist (LinkedIn & Facebook)

FB Blueprint Certification and/or Google Ads related certifications required. 3+ years of experience in Paid Social, particularly managing LinkedIn and Facebook ads. 3-5 years of B2B experience specifically in LinkedIn Ads and FB Ads. Proficiency in managing B2B accounts, particularly in B2B SaaS. Experience with A/B and multivariate tests, and a degree or relevant work experience in a related field. Proficiency in MS Excel, PowerPoint, and Word, and experience with analytics tools such as Google Analytics.

Responsible for planning, coordinating, and implementing paid social media projects within budget and timeline. Conduct market and competitor research to inform strategy. Set paid media goals and KPIs, and create a full funnel strategy. Build and set up paid media ad campaigns while managing budget and spend accurately. Monitor and optimize campaigns and provide analytics, reviewing and reporting KPIs to clients weekly and monthly. Provide creative inputs, keep pace with industry trends, and communicate with team and management on project developments.