Channel Marketing Program Manager - Remote

Posted 11 months agoViewed
Southern CaliforniaFull-TimeData and Analytics
Company:
Location:Southern California
Languages:English
Seniority level:Middle, 3+ years
Experience:3+ years
Skills:
Project ManagementData AnalysisContent creationMarketingLead GenerationDigital MarketingMarket ResearchCRM
Requirements:
3+ years of experience in B2B marketing, channel marketing, sales enablement, or similar role with campaign strategy focus. Project management skills. Experience with industry-specific market dynamics, buyer personas, and customer journey. Experience creating engaging sales content. Hands-on experience with marketing tools like Salesloft, Seismic, 6Sense, or similar platforms. Undergraduate degree in business, marketing, or communications.
Responsibilities:
Collaborate with sales teams to tailor marketing efforts to revenue goals. Serve as liaison between marketing and sales teams. Conduct market research on industry trends and customer needs. Customize marketing programs for regional/channel requirements. Write and manage sales cadences and email templates. Utilize marketing technology and AI tools for personalized campaigns. Provide sales enablement support, including content creation and training. Analyze marketing campaign performance for improvement. Manage marketing activities across teams as a program manager.
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