- Define and lead the global strategy for marketing programs across partner marketing, field marketing, incentives, executive engagement, communications and partner demand generation initiatives.
- Serve as the primary marketing counterpart to channel Sales leadership and act as the “program czar” for you align and ensure partner marketing-sourced and influenced pipeline goals are achieved to support revenue targets.
- Build, execute and measure high-impact regional and global partner programs.
- Drive integrated partner marketing programs that create measurable pipeline impact while optimizing collaboration between Corporate Marketing, Demand Generation, Product Marketing, and Sales.
- Develop scalable partner marketing programs with strategic channel partners to increase market reach, customer engagement, and pipeline contribution.
- Create and operationalize metrics, reporting frameworks, and pipeline accountability processes to measure partner growth, program effectiveness and drive continuous improvement.