Product Marketing Manager

Posted 24 days agoViewed

View full description

💎 Seniority level: Proven experience in token marketing, crypto marketing, or related roles

📍 Location: APAC

🔍 Industry: Blockchain

🏢 Company: Windranger Labs

🗣️ Languages: English

⏳ Experience: Proven experience in token marketing, crypto marketing, or related roles

🪄 Skills: BlockchainData AnalysisContent creationCollaboration

Requirements:

Proven experience in token marketing, crypto marketing, or related roles within the blockchain industry.
Strong understanding of tokenomics, DeFi, Web3 ecosystems, and crypto user behavior.
Experience managing campaigns with exchanges, wallets, and ecosystem partners.
Data-driven mindset with expertise in analytics tools to measure and optimize performance.
Exceptional communication, content creation, and presentation skills.
Passion for blockchain technology and a deep understanding of its transformative potential.
Ability to work independently in a fast-paced, remote-first environment.

Responsibilities:

Monitor market momentum and deliver strategic messaging.
Develop and execute marketing strategies to promote the Mantle token’s utility and adoption.
Work closely with the community management team to engage with token holders and foster loyalty.
Develop campaigns to educate users on the benefits and use cases of the Mantle token.
Collaborate with exchanges, wallet providers, and other ecosystem partners to increase token visibility and accessibility.
Coordinate token-related initiatives with external partners.
Measure the success of marketing campaigns through KPIs.
Work closely with the product, developer relations, and business development teams to align token marketing strategies.

Apply

Related Jobs

Apply

🔥 Product Marketing Manager

Posted 26 days ago

📍 Worldwide

🔍 B2B SaaS or Media

🏢 Company: Integrate👥 51-100 Cloud Data Services Data Management IT Management SaaS Analytics Information Technology

🔧 Requirements

4-6 years of B2B SaaS or Media Product Marketing experience
Data-driven strategic thinker, yet able to operate in a fast-paced work environment
Customer-facing work experience
Experience collaborating with partners on joint go-to-market efforts
Ability to occasionally travel
Experience translating research (e.g., competitive, market, etc.) into actionable insights

💡 Responsibilities

Being the ongoing expert on our market, customers, competitors, and partners; comfortable in front of customers
Pricing and packaging – bundling our products into digestible “sales-ready” solutions, including research, positioning, naming, messaging, and ongoing enablement
Messaging, positioning, and sales enablement (e.g., battlecards, ICP/personas, enablement materials)
Key input to our growth strategy – brining customer-focused and data-driven perspective to build/buy/partner decisions
Collaborating with the product and GTM teams to design and deliver successful product launches/updates supported by effective internal messaging and enablement
Ongoing analysis, reporting, and adoption efforts for product areas – all centered around differentiating our brand and driving profitable growth
Develop and deliver content (e.g., blogs, webinars, customer meetings) that delivers the value of Pipeline360
Maintain regular communication with product management, sales, marketing and enablement teams to ensure cross-functional alignment

Data AnalysisProduct ManagementCross-functional Team LeadershipStrategyContent creationCustomer serviceSales experienceMarket ResearchMarketingCustomer Success

Posted 26 days ago

Apply

🔥 Product Marketing Manager – Product Led Growth - Worldwide

Posted about 2 months ago

📍 Worldwide

🧭 Full-Time

🔍 B2B SaaS

🏢 Company: Storyblok👥 101-250💰 $80,089,317 Series C 9 months agoInternet CMS IaaS Web Hosting Web Development PaaS Information Technology Web Design Software

🔧 Requirements

6+ years’ experience as a product marketing manager, ideally in PLG/self-service B2B SaaS business
Proven experience in product marketing, with a focus on product-led growth.
Track record of successfully implementing a PLG framework, data-driven measurability, as well as go-to-market and product marketing campaigns
Strong understanding of B2B SaaS products and markets.
Experience developing and executing go-to-market strategies.
Knowledge of product marketing frameworks, such as the AARRR model.
Proficiency in data analysis and reporting tools.
Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.
Ability to think strategically and make data-driven decisions.

💡 Responsibilities

Collaborate with product and marketing teams to develop buyer personas that inform in-app messaging and feature announcements.
Partner with product and marketing teams to create targeted campaigns for organic growth.
Work with design, development, and marketing teams to effectively showcase products on digital platforms.
Collaborate with product and marketing teams on initiatives focused on the AARRR framework (Acquisition, Activation, Retention, Referral, Revenue).
Monitor website content and campaign performance with the marketing team.
Collaborate with the product strategist and marketing team to improve the customer journey through onboarding and personalized experiences.

Data Analysis

Posted about 2 months ago

Apply

🔥 Senior Product Marketing Manager - Web3 Infrastructure

Posted about 2 months ago

📍 Switzerland, France, New York, London, Singapore

🧭 Full-Time

🔍 Web3 infrastructure

🏢 Company: Gelato👥 101-250💰 $240,025,345 over 3 years agoLogistics E-Commerce Printing

🔧 Requirements

Relevant experience as a Product Marketing Manager or Product Manager with web3 projects.
Deep understanding of managing crypto-focussed accounts on social media.
Passion for blockchain technologies and experience using on-chain applications.
Excellent written and verbal communication skills.
Experience creating engaging user-centric content.
Flexible and reliable team member with ownership skills.
Degree in Computer Science, Marketing, or Economics, or relevant experience.
Experience at a high-growth technology startup/web3 infrastructure is preferred.

💡 Responsibilities

Responsible for the development and execution of Gelato’s product marketing strategy.
Build, organize, and execute product launches and initiatives.
Ensure successful messaging for website updates and social media campaigns.
Craft compelling product positioning and messaging for different audience segments.
Create market and competitive analysis, client case studies, and product positioning.
Work closely with strategic clients across their development lifecycle.
Collaborate with infrastructure providers to create joint go-to-market content.
Translate technical features into user benefits.
Measure and report against the performance of product marketing initiatives.
Conduct market research and competitive analysis.

BlockchainData AnalysisProduct ManagementWeb3.jsMarket Research

Posted about 2 months ago

Apply

🔥 APAC Product Marketing Manager

Posted 2 months ago

📍 Australia, APAC

🧭 Full-Time

🔍 Technology solutions for employment and education

🔧 Requirements

Over 5 years of demonstrated expertise in product marketing strategy across channels and segments.
Consistent track record in solving complex problems through data-driven analysis.
Strong project management skills, balancing priorities and aligning tasks with objectives.
Collaborative leadership and excellent communication skills.
Commercial acumen in budget management and return on investment analysis.

💡 Responsibilities

Develop product marketing value propositions, proof points, and messaging hierarchies guided by customer insights.
Design marketing plans for product launches and support product exits/migrations.
Guide local marketing execution teams and maintain consistent product messaging.
Collaborate with the APAC Brand team for product naming and communication tools.
Share product performance insights with stakeholders.

LeadershipProject ManagementData AnalysisProduct ManagementCommunication SkillsMarket ResearchMarketingDigital Marketing

Posted 2 months ago

Apply

🔥 Product Marketing Manager, Japan

Posted 2 months ago

📍 Japan

🔍 Financial services

🏢 Company: Block👥 1001-5000 Electronics Manufacturing

🔧 Requirements

Ability to communicate effectively with Japan-based sellers in Japanese and with global colleagues in English.
5+ years of marketing or management consulting experience.
Understanding of product marketing, growth, or lifecycle marketing in Japan.
Experience in designing go-to-market strategies and conducting customer research.
Knowledge of growth or lifecycle marketing across various channels.
Ability to work across global teams while explaining cultural differences.
Strong problem-solving skills with a passion for helping SMEs.

💡 Responsibilities

Understand the unique market conditions of Japan for product launch.
Collaborate on the product roadmap through extensive research.
Drive go-to-market strategies focusing on various aspects of marketing.
Empathize with customer pain points via qualitative and quantitative research.
Collaborate with global teams to identify product opportunities.
Track and report on performance metrics.
Partner with Sales and Customer Success for effective engagement.

Data AnalysisCross-functional collaborationMarket Research

Posted 2 months ago

Apply

🔥 Product Marketing Manager

Posted 3 months ago

📍 AU, NZ, UK, US, Canada, Asia, South Africa

🧭 Full-Time

🔍 B2B software

🔧 Requirements

Proven experience and success in Product Marketing or Product Management.
Must have Marketing and copywriting experience; launching B2B products will be highly regarded.
A Tertiary Qualification in Marketing or Product Management.
Experience with Hubspot will be highly regarded.
Demonstrate sound product marketing strategies to optimize growth and profitability.
Exceptional ROI-tracking skills.

💡 Responsibilities

Collaborating with peers across Marketing, Product, Design, Sales, and Support in key markets.
Launching marketing campaigns to promote new product features.
Working closely with the Product Team to increase feature awareness and usage.
Supporting the retention of existing customers and acquisition of new customers.
Developing product positioning and messaging for target customer personas.
Assessing the effectiveness of marketing programs and reporting required changes.

Data AnalysisGoogle AnalyticsGoCommunication SkillsAnalytical SkillsCollaborationProblem SolvingAttention to detailOrganizational skillsPresentation skillsTime ManagementWritten communicationMarketing

Posted 3 months ago

Apply

🔥 Senior Product Marketing Manager

Posted 4 months ago

📍 United States, UK, Singapore

🧭 Full-Time

💸 130000.0 - 155000.0 USD per year

🔍 B2B SaaS

🏢 Company: OneSignal👥 101-250💰 Series C about 2 years agoDigital Marketing Messaging SaaS Marketing Automation Software

🔧 Requirements

4+ years product marketing experience, ideally at a B2B SaaS or developer-tool company
Excellent written, verbal, and visual communication skills with an insane attention to detail
Experience managing and executing cross-functional projects with a variety of stakeholders and moving pieces
Preference for experience with Product Led Growth company, global customer base, and a freemium model

💡 Responsibilities

Drive the go-to-market strategy and narrative for our product portfolio
Own and contribute to product and feature launches and cross-functional rollout
Clearly articulate the product’s value, benefits, use cases, and how we solve customers’ needs to a global audience
Create compelling messaging, positioning, narratives, and enablement materials, including emails, blog posts, newsletters, decks, webinars, presentations, landing pages, website updates, product tours, one pagers, etc.
Enable and educate Sales on product positioning and how it solves known customer pain points
Collaborate closely with PMs, Design, Engineering, Marketing, and Sales to help drive go-to-market strategy with a customer-first mindset
Directly interact with customers through support channels, surveys, and 1 on 1 conversations
Analyze insights across the market, competitors, customer success, and sales to help inform and develop the product roadmap
Dive into the data to understand how our customers use our products to drive demand and adoption of the product, and evolve the pain points OneSignal solves
Help improve onboarding, retention, activations and upsell
Analyze the competitive landscape and their positioning, industry trends, and thought leaders
Evolve how OneSignal positions and messages our product to gain market share

Data AnalysisProduct ManagementProduct AnalyticsREST APICommunication SkillsAnalytical SkillsCollaborationMarketingStakeholder managementCustomer SuccessSaaSA/B testing

Posted 4 months ago

Apply

🔥 Senior Product Marketing Manager

Posted 5 months ago

📍 India

🧭 Full-Time

🔍 SaaS

🏢 Company: WATI.io

🔧 Requirements

At least 5+ years experience in B2B SaaS product marketing.
Proven track record of executing successful product / feature launches - ideally in a PLG set up.
Background in copywriting / content marketing is a plus
Excellent written and verbal communication skills with the ability to create compelling product messaging and collateral
Key eye for good design and user experience
Ability to work collaboratively with cross-functional teams, including product management, sales, and marketing.
Analytical mindset with the ability to leverage data and market insights to drive decision-making.
Strong project management skills with the ability to prioritize and manage multiple initiatives simultaneously.
Self-motivated and proactive with a strong sense of ownership and accountability.
Passion for technology and staying up-to-date with industry trends.
Bachelor's degree in marketing, business, or a related field (MBA is a plus).
Experience working in startups - a plus

💡 Responsibilities

Conduct ICP research & market analysis to inform product roadmap and GTM strategy to launch in different geographies like India, SEA, LATAM, US & more
Develop plans for product launches and promotions. Define target markets and work with sales and product teams for strategy alignment.
Create clear product messages that stand out. Tailor messaging to resonate with different segments of the target audience. Build in product tours and guides for different ICPs by understanding their pain points and how Wati helps alleviate them. Keep messaging consistent across marketing channels.
Plan campaigns to boost product awareness and attract customers. Work with the growth team to increase free sign ups and use data to improve campaign results.
Make marketing materials like competitor pages, whitepapers, videos and presentations. Manage content for online campaigns like social media and email. Simplify technical ideas for marketing.
Identify opportunities to improve the onboarding process and increase product activation
Regularly review key performance indicators (KPIs) related to monetization, conversion rates and upgrade rates for launched campaigns to understand if success criteria was met

Product AnalyticsContent creationA/B testing

Posted 5 months ago

Apply