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Product Marketing Manager – Product Led Growth - Worldwide

Posted 1 day agoViewed

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💎 Seniority level: Manager, 6+ years

🔍 Industry: B2B SaaS

🏢 Company: Storyblok👥 101-250💰 $80,089,317 Series C 8 months agoInternetCMSIaaSWeb HostingWeb DevelopmentPaaSInformation TechnologyWeb DesignSoftware

⏳ Experience: 6+ years

Requirements:
  • Marketing or related educational degree.
  • 6+ years’ experience as a product marketing manager, ideally in PLG/self-service B2B SaaS business.
  • Proven experience in product marketing with a focus on product-led growth.
  • Track record of implementing a PLG framework and executing go-to-market strategies.
  • Strong understanding of B2B SaaS products and markets.
  • Knowledge of product marketing frameworks like the AARRR model.
  • Proficiency in data analysis and reporting tools.
  • Excellent communication and interpersonal skills.
Responsibilities:
  • Collaborate with product and marketing teams to develop buyer personas and tailor messaging for target audiences.
  • Partner to create targeted campaigns for organic growth and develop content strategies.
  • Work with teams to showcase products on digital platforms and coordinate product demonstrations.
  • Optimize strategies focused on acquisition, activation, retention, referral, and revenue.
  • Monitor content and campaign performance using data insights to refine tactics.
  • Enhance the customer journey through onboarding and personalized experiences.
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Related Jobs

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🔥 Product Marketing Manager – Product Led Growth - Worldwide
Posted about 6 hours ago

🔍 B2B SaaS

  • Marketing or related educational degree.
  • 6+ years' experience as a product marketing manager, ideally in PLG/self-service B2B SaaS.
  • Proven experience in product marketing with a focus on product-led growth.
  • Track record of implementing PLG frameworks and executing go-to-market campaigns.
  • Strong understanding of B2B SaaS products and markets.
  • Experience developing and executing go-to-market strategies.
  • Knowledge of product marketing frameworks, such as the AARRR model.
  • Proficiency in data analysis and reporting tools.
  • Excellent communication and interpersonal skills.
  • Ability to think strategically and make data-driven decisions.

  • Collaborate with product and marketing teams to develop buyer personas for in-app messaging.
  • Create targeted campaigns for organic growth and develop content strategies highlighting product capabilities.
  • Showcase products effectively on digital platforms and coordinate product demonstrations.
  • Work on initiatives focused on the AARRR framework to optimize onboarding and user retention.
  • Monitor website content and campaign performance, using data insights to refine marketing strategies.
  • Enhance the customer journey by analyzing metrics and improving onboarding experiences.
Posted about 6 hours ago
Apply

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