Product Marketing Manager – Product Led Growth - Worldwide

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Requirements:

• 6+ years’ experience as a product marketing manager, ideally in PLG/self-service B2B SaaS business
• Proven experience in product marketing, with a focus on product-led growth.
• Track record of successfully implementing a PLG framework, data-driven measurability, as well as go-to-market and product marketing campaigns
• Strong understanding of B2B SaaS products and markets.
• Experience developing and executing go-to-market strategies.
• Knowledge of product marketing frameworks, such as the AARRR model.
• Proficiency in data analysis and reporting tools.
• Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.
• Ability to think strategically and make data-driven decisions.

Responsibilities:

• Collaborate with product and marketing teams to develop buyer personas that inform in-app messaging and feature announcements.
• Partner with product and marketing teams to create targeted campaigns for organic growth.
• Work with design, development, and marketing teams to effectively showcase products on digital platforms.
• Collaborate with product and marketing teams on initiatives focused on the AARRR framework (Acquisition, Activation, Retention, Referral, Revenue).
• Monitor website content and campaign performance with the marketing team.
• Collaborate with the product strategist and marketing team to improve the customer journey through onboarding and personalized experiences.