- Lead demand generation through Affiliate and Influencer programs, including prospecting, activation, relationship management, and performance tracking.
- Structure and scale the affiliate/influencer program, defining goals, commission structure, and partner prioritization criteria.
- Plan and publish social content, including defining and executing the social media editorial calendar.
- Develop and run employee advocacy programs, encouraging employees to organically amplify the brand.
- Produce monthly performance reports for community and affiliate/influencer channels, focused on demand generation metrics.
- Monitor brand mentions, interactions, and audience sentiment, responding in line with the brand's tone of voice.
- Collaborate with the Content & SEO, Performance Marketing, and Sales teams to integrate channels into the acquisition funnel.
Data Analysis