- Define and execute Wati’s organic growth roadmap across traditional search and Generative/Answer Engine Optimization.
- Own the organic growth funnel and ensure initiatives include target metrics and revenue logic.
- Design and implement fully scalable, programmatic, and AI-assisted content workflows.
- Utilize agentic coding tools to automate SEO tasks, internal linking, and content research.
- Maintain technical SEO standards including indexation, crawlability, and Core Web Vitals.
- Optimize content structures for LLM digestion using Schema and entity-driven structures.
- Lead and mentor teams with high accountability and weekly review loops.
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