Senior Media Buyer - 33124086841

Proven experience in Meta (Facebook & Instagram) media buying with a daily ad spend of $50K-$300K. Deep understanding of Meta’s ad auction system, targeting options, and campaign optimization strategies. Strong analytical skills to interpret data, identify trends, and implement performance improvements. Experience with performance tracking, attribution modeling, and media buying tools. Ability to work in a fast-paced, performance-driven environment. Passion for digital advertising, testing new strategies, and staying ahead of industry trends.

Develop, manage, and scale paid media campaigns on Facebook and Instagram to drive customer acquisition and revenue growth. Conduct A/B testing on ad creatives, audience segments, and bidding strategies to optimize performance. Analyze campaign performance metrics and make data-driven optimizations to improve ROAS. Allocate and adjust budgets effectively to maximize efficiency and profitability. Stay updated with Meta’s algorithm changes, ad policies, and new advertising features. Work closely with the creative team to develop high-performing ad creatives and copy. Provide detailed performance reports and strategic insights to drive business decisions.