Senior Media Buyer - 33124086841

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Requirements:

• Proven experience in Meta (Facebook & Instagram) media buying with a daily ad spend of $50K-$300K.
• Deep understanding of Meta’s ad auction system, targeting options, and campaign optimization strategies.
• Strong analytical skills to interpret data, identify trends, and implement performance improvements.
• Experience with performance tracking, attribution modeling, and media buying tools.
• Ability to work in a fast-paced, performance-driven environment.
• Passion for digital advertising, testing new strategies, and staying ahead of industry trends.

Responsibilities:

• Develop, manage, and scale paid media campaigns on Facebook and Instagram to drive customer acquisition and revenue growth.
• Conduct A/B testing on ad creatives, audience segments, and bidding strategies to optimize performance.
• Analyze campaign performance metrics and make data-driven optimizations to improve ROAS.
• Allocate and adjust budgets effectively to maximize efficiency and profitability.
• Stay updated with Meta’s algorithm changes, ad policies, and new advertising features.
• Work closely with the creative team to develop high-performing ad creatives and copy.
• Provide detailed performance reports and strategic insights to drive business decisions.