[UK] Key Account Manager - Glaucoma
Company:
Location:UK
Seniority level:Manager
Skills:
CRM
Requirements:
- Ophthalmology experience.
- Educated to degree level or equivalent experience.
- Evidence of delivering results in a multi stakeholder model to effect changes in policy and practice.
- Evidence of delivering strong commercial excellence.
- Successful experience/understanding of local healthcare structure for prescribing, reimbursement, funding, formulary processes and policies as they affect the dry eye disease, allergy and glaucoma market.
- Experience of Key Opinion Leader development.
- Experience of working within Ophthalmology units and ideally the geography covered.
Responsibilities:
- Provide critical feedback on commercial strategy, including successes, barriers, market opportunities, and key stakeholders.
- Achieve and exceed sales objectives as agreed with the line manager.
- Build product awareness and usage in target accounts, ensuring formulary listing and product stocking.
- Collaborate cross-functionally with local market access and MSL teams to develop and execute account plans aligned with brand strategy.
- Establish strong relationships with key customer groups (prescribers and payors) to drive sales growth.
- Demonstrate high levels of professional selling skills in line with the Santen Selling Model (SESM).
- Identify and develop key secondary care customers as advocates for the product.
- Use CRM to manage customer data, ensure up-to-date information, and track performance to meet key deliverables.
