Head of Growth Marketing
138000.0 - 165600.0 USD per year
Company:Veriff
Location:California, Colorado, Florida, Georgia, Idaho, Illinois, Massachusetts, New Jersey, New York, Oregon, Pennsylvania, Texas, Vermont, Virginia, Washington
Seniority level:Lead, 7+ years of marketing experience in the SaaS space, 3+ years of experience managing teams
Experience:7+ years of marketing experience in the SaaS space, 3+ years of experience managing teams
Skills:
Data AnalysisGoogle AnalyticsLead GenerationDigital MarketingSaaSBudget managementA/B testing
Requirements:
7+ years of marketing experience in the SaaS space. 3+ years of experience managing teams. Proven track record of successful marketing campaigns that drive customer acquisition and revenue growth. Strong analytical skills with experience using marketing analytics tools such as Google Analytics, HubSpot, and Marketo. Excellent communication and collaboration skills for cross-functional teamwork. Creative thinker with a data-driven mindset. Experience in A/B testing, conversion rate optimization, and user experience design.
Responsibilities:
Lead the global growth marketing team and ensure messaging reaches target audiences. Oversee the acquisition funnel from lead generation to conversion with an emphasis on quality pipeline growth. Develop growth strategies and forecast campaign performance. Lead efforts to acquire new customers through various channels. Design and optimize performance marketing campaigns. Collaborate with product marketing and creative teams on campaign performance. Partner with account management to drive loyalty and growth with existing customers. Enhance processes and foster a culture of data-driven improvements.
