Demonstrate technical credibility to consult with customers on technology solutions. Execute funnel management, prospecting, and closing skills. Commit to territory planning and accurate forecasting. Develop and manage business plans to meet or exceed goals. Understand customer scientific projects and business needs. Manage the sales process including forecasting and pipeline management. Maintain knowledge of spatial/in-situ markets and products. Employ communication skills to keep stakeholders informed. Utilize product knowledge for selling presentations. Collaborate with field organization and distributors.