- Set the regional marketing strategy, including targets, channels, budget, and calendar.
- Execute full-funnel campaigns across paid social, search, email, events, and partnerships.
- Manage regional marketing budget with full accountability for ROI and pipeline generation.
- Build co-marketing initiatives with partners and associations to drive qualified leads.
- Produce thought leadership content and collaborate with the web team on SEO and AI-driven discovery.
- Act as the marketing representative for regional sales, customer, and partner teams.
- Utilize AI tools to accelerate research, analysis, content creation, and campaign automation.
- Develop playbooks from successful campaigns and coach regional marketing team members.
Budget managementHubSpot