Tend

👥 501-1000💰 $125,000,000 Series C almost 4 years agoPersonal HealthMedicalWellnessDentalHealth Care💼 Private Company
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Tend is revolutionizing dentistry, making it an experience people look forward to. We are a rapidly growing dental practice with 25 locations across several major US cities. We leverage technology, a hospitality-driven approach, and a top-tier clinical team to provide exceptional patient care, earning thousands of five-star reviews. Our tech stack supports a patient-centric model. We utilize technologies such as DNSSEC, reCAPTCHA, Google Analytics 4 (GA4), and Webflow. Our marketing and engineering teams collaborate closely to optimize the patient experience and improve conversion rates. We offer a remote-first culture, with opportunities for engineers and marketers to work on projects that directly impact business growth. We value a culture of innovation and experimentation. We're currently seeking talented individuals to join our team. We have open positions for Paid Search Managers and CRO Specialists, offering the opportunity to own key parts of our digital strategy. These roles are remote-first and focused on the Northeast US, providing excellent opportunities to directly impact patient acquisition and business growth. If you're looking for a dynamic and growing company in the healthcare space, Tend could be the perfect fit. With over 650 team members and four rounds of funding totaling $198 million, we are a financially stable company. We are dedicated to innovation in dentistry. Our vision is to transform the dental experience into one that is empowering, human, and personalized. Our focus on patient happiness and technological advancements sets us apart in the dental industry.

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🔥 Paid Search Manager
Posted 9 days ago

📍 Northeast US

🧭 Full-Time

💸 100000.0 - 115000.0 USD per year

🔍 Healthcare, Dental

  • 5+ years of experience in paid search marketing, with a strong focus on multi-location and hyper-local campaign management.
  • Experience managing multi-million-dollar budgets across multiple locations.
  • Hands-on expertise in Google Ads, Microsoft Ads, YouTube Ads, and Google Local Services Ads.
  • Strong analytical skills with experience using Google Analytics 4 (GA4), Looker Studio, and data visualization tools.
  • Deep understanding of local SEO, location-based targeting, and the nuances of multi-location paid search.
  • Experience in healthcare, dental, or service-based industries with a focus on patient acquisition and lead generation.
  • Proven track record of improving ROAS, cost-per-acquisition (CPA), and conversion rates through strategic campaign optimizations.
  • Ability to interpret data and provide actionable insights, adjusting strategies in real time for the best results.
  • Strong familiarity with call tracking, UTM tagging, and attribution modeling.
  • NYC-based or experience running campaigns in densely populated metro areas is a plus.
  • Manage and optimize paid search and paid social campaigns across multiple locations, with a primary focus on NYC, DC, Boston, Atlanta, and Nashville.
  • Develop and execute hyper-local strategies, ensuring campaigns are geo-targeted and tailored to each specific market.
  • Own campaign structure, bidding strategies, audience segmentation, ad copy and creative testing, and landing page optimization to maximize conversion rates.
  • Oversee large-scale budgets, ensuring spend is effectively allocated across different locations and channels for maximum impact.
  • Implement call tracking, conversion tracking, and attribution models to measure the effectiveness of campaigns at a location level.
  • Leverage tools like Google Analytics 4 (GA4), Looker, Google Tag Manager,and Segment to track performance and generate insights.
  • Analyze search trends, social engagement data, and competitive landscapes to refine keyword and audience strategies.
  • Collaborate with creative, content, and regional teams to ensure ad messaging and visuals align with the patient journey.
  • Continuously monitor and test ad creatives, landing pages, and audience segments to improve performance.
  • Stay up to date with Google Ads policies, social ad platform updates, and industry best practices to maintain a competitive edge

SQLData AnalysisRESTful APIsBudget managementA/B testing

Posted 9 days ago
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🔥 CRO Specialist
Posted 9 days ago

📍 Northeast US

🧭 Full-Time

💸 100000.0 - 110000.0 USD per year

  • 3-5+ years of experience in CRO, front-end development, or growth-focused engineering.
  • Strong hands-on experience with Webflow, including making edits, implementing tests, and adjusting UI components.
  • Proficiency in JavaScript, HTML, CSS, and the ability to optimize front-end performance without engineering support.
  • Expertise in A/B testing tools like Optimizely, Google Optimize, or VWO.
  • Strong analytical skills with experience using Google Analytics, Mixpanel, Hotjar, FullStory, or similar tools.
  • Ability to write SQL queries to analyze test results and monitor experiment outcomes.
  • A deep understanding of user psychology, UX/UI principles, and conversion optimization best practices.
  • A data-driven mindset with strong problem-solving skills and attention to detail.
  • Own and execute A/B testing, multivariate testing, and user experience experiments within the booking flow.
  • Implement and modify Webflow components to optimize conversion rates without additional engineering support.
  • Leverage tools like Google Optimize, Optimizely, and VWO to run controlled experiments and measure impact.
  • Analyze session recordings and heatmaps (Hotjar, FullStory) to identify friction points and opportunities for improvement.
  • Set up and maintain custom event tracking in Google Analytics and Segment to monitor user behavior.
  • Use Mixpanel and Looker to create reports and dashboards to track test performance and KPIs.
  • Implement front-end optimizations using JavaScript, HTML, CSS, and Webflow’s native tools.
  • Work cross-functionally with Marketing, Product, and Ops to align CRO efforts with business goals.
  • Stay ahead of CRO best practices and emerging trends to ensure we continually improve our approach.
Posted 9 days ago
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