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CRO Specialist
Posted 10 days agoViewed
💎 Seniority level: Middle, 3-5+ years
📍 Location: Northeast US
💸 Salary: 100000.0 - 110000.0 USD per year
🏢 Company: Tend👥 501-1000💰 $125,000,000 Series C almost 4 years agoPersonal HealthMedicalWellnessDentalHealth Care
🗣️ Languages: English
⏳ Experience: 3-5+ years
Requirements:
- 3-5+ years of experience in CRO, front-end development, or growth-focused engineering.
- Strong hands-on experience with Webflow, including making edits, implementing tests, and adjusting UI components.
- Proficiency in JavaScript, HTML, CSS, and the ability to optimize front-end performance without engineering support.
- Expertise in A/B testing tools like Optimizely, Google Optimize, or VWO.
- Strong analytical skills with experience using Google Analytics, Mixpanel, Hotjar, FullStory, or similar tools.
- Ability to write SQL queries to analyze test results and monitor experiment outcomes.
- A deep understanding of user psychology, UX/UI principles, and conversion optimization best practices.
- A data-driven mindset with strong problem-solving skills and attention to detail.
Responsibilities:
- Own and execute A/B testing, multivariate testing, and user experience experiments within the booking flow.
- Implement and modify Webflow components to optimize conversion rates without additional engineering support.
- Leverage tools like Google Optimize, Optimizely, and VWO to run controlled experiments and measure impact.
- Analyze session recordings and heatmaps (Hotjar, FullStory) to identify friction points and opportunities for improvement.
- Set up and maintain custom event tracking in Google Analytics and Segment to monitor user behavior.
- Use Mixpanel and Looker to create reports and dashboards to track test performance and KPIs.
- Implement front-end optimizations using JavaScript, HTML, CSS, and Webflow’s native tools.
- Work cross-functionally with Marketing, Product, and Ops to align CRO efforts with business goals.
- Stay ahead of CRO best practices and emerging trends to ensure we continually improve our approach.
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