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CRO Specialist
Posted 8 days agoViewed
💎 Seniority level: Junior, 2+ years
🏢 Company: ProjectGrowth
🗣️ Languages: English
⏳ Experience: 2+ years
Requirements:
- 2+ years of experience in CRO, website optimization, or UX testing.
- Strong analytical mindset, your decisions are based on data, not guesswork.
- Experience running A/B tests and analyzing results using tools like Optimizely, VWO, or Split Test for Elementor.
- Knowledge of UX/UI best practices for high-converting web design.
- Familiarity with web analytics platforms such as Google Analytics, Hotjar, and Mixpanel.
- Ability to collaborate with content, paid ads, and design teams for cross-functional improvements.
- Strong communication skills in a fast-paced environment.
- Experience working with HubSpot, Webflow, or WordPress for content and site edits.
Responsibilities:
- Own and execute CRO strategy to optimize website pages, landing pages, and marketing funnels.
- Conduct A/B testing and multivariate testing to improve user engagement and conversions.
- Analyze website traffic, heatmaps, and user behavior using tools like Google Analytics, Hotjar, and A/B testing tools.
- Collaborate with the web development team to implement conversion-focused page improvements.
- Optimize website copy, CTAs, forms, and page structure to increase lead capture rates.
- Work with the content and SEO team to align messaging with high-intent user behavior.
- Develop and refine lead capture and nurture strategies, including pop-ups, forms, chatbots, and gated content.
- Track key CRO metrics such as bounce rate, time on page, conversion rate, and funnel drop-offs.
- Support the paid ads team by optimizing landing pages for higher conversion rates.
- Experiment with UX/UI changes, CTA placements, and lead form optimizations.
- Report on test results, insights, and next steps in weekly marketing meetings.
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