CRO Specialist for European Advertising Agency (Remote)

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Requirements:

• Demonstrated success in improving conversion rates and achieving e-commerce goals.
• Portfolio showcasing successful A/B tests and CRO initiatives.
• In-depth knowledge of the Shopify platform and its customization features.
• Strong analytical and problem-solving skills with proficiency in analytics tools (e.g., Google Analytics).
• Experience with no-code website builders and CRO tools.
• Understanding of e-commerce best practices and key metrics (AOV, CLV, etc.).
• Ability to develop and implement long-term CRO strategies.

Responsibilities:

• Ideate and launch A/B tests to optimize conversion rates across landing pages, product pages, and the overall customer journey.
• Analyze test results, provide data-driven insights, and recommend strategies for continuous improvement in conversion performance.
• Create detailed briefs for landing pages, ensuring they align with client goals, target audience, and conversion objectives.
• Oversee the execution of landing page updates based on data insights, ensuring improvements in user experience and conversion rates.
• Know how to manage product setups on Shopify, ensuring that all necessary configurations are in place for optimal performance.
• Have experience with subscription apps & set-up.
• Customize product pages, checkout flow, and other elements of the Shopify store for improved user experience and conversion optimization.
• Use Shopify customizer and other no-code tools to make design and functionality updates as needed.
• Leverage no-code tools and builders to make changes to landing pages, funnels, and sales pages without requiring developer assistance.
• Implement user-friendly modifications and improvements to the website, ensuring scalability and ease of use.
• Provide feedback to the design and development teams to ensure the designs and technical work align with the CRO strategy and performance goals.
• Efficiently communicate and brief tasks, set deadlines for the team
• Collaborate on design mockups and prototypes, giving input on how they can be optimized for conversion.
• Set up and optimize post-purchase upsell flows to maximize customer lifetime value (CLV) and average order value (AOV).
• Implement strategies for creating seamless post-purchase experiences that increase repeat purchases and customer engagement.
• Lead the development of CRO strategies tailored to e-commerce stores, focusing on optimizing the entire customer journey from landing page to checkout and post-purchase.
• Leverage e-commerce-specific strategies such as cart abandonment recovery, upselling, and personalized product recommendations.
• Stay up to date on the latest trends in conversion optimization, e-commerce, and user experience design.
• Regularly review and implement best practices, industry innovations, and new tools to continually improve performance.
• Maintain clear and regular communication with clients to understand their goals, share progress, and manage expectations regarding CRO projects.
• Provide clients with post-testing insights, explain the impact of conversion rate optimizations, and offer actionable recommendations.