- Plan, build, and manage campaigns across Snapchat, TikTok, Meta, Google channels, and mobile programmatic partners.
- Run acquisition, conversion, and retargeting campaigns across iOS and Android, with geo-level strategies for KSA and other Gulf countries.
- Optimize campaigns toward acquisition targets, managing budget pacing and scaling within agreed efficiency thresholds.
- Design and run structured A/B tests across creative, audience, bidding, and placement, and use results to guide scaling.
- Work with MMPs, product, and database analysis platform teams to maintain tracking, postbacks, deep links, and event quality.
- Manage SKAdNetwork campaigns and support iOS conversion value mapping.
- Build and activate audiences with the CRM team, including suppression lists, high-intent cohorts, and re-engagement segments.
- Brief the creative team on performance insights during weekly sprints.
- Produce weekly and monthly performance reports with insights and next actions.
- Coordinate with platform account managers and ad-tech vendors on betas, troubleshooting, and IO requirements.
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