Paid Search Manager

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Requirements:

• 5+ years of experience in paid search marketing, with a strong focus on multi-location and hyper-local campaign management.
• Experience managing multi-million-dollar budgets across multiple locations.
• Hands-on expertise in Google Ads, Microsoft Ads, YouTube Ads, and Google Local Services Ads.
• Strong analytical skills with experience using Google Analytics 4 (GA4), Looker Studio, and data visualization tools.
• Deep understanding of local SEO, location-based targeting, and the nuances of multi-location paid search.
• Experience in healthcare, dental, or service-based industries with a focus on patient acquisition and lead generation.
• Proven track record of improving ROAS, cost-per-acquisition (CPA), and conversion rates through strategic campaign optimizations.
• Ability to interpret data and provide actionable insights, adjusting strategies in real time for the best results.
• Strong familiarity with call tracking, UTM tagging, and attribution modeling.
• NYC-based or experience running campaigns in densely populated metro areas is a plus.

Responsibilities:

• Manage and optimize paid search and paid social campaigns across multiple locations, with a primary focus on NYC, DC, Boston, Atlanta, and Nashville.
• Develop and execute hyper-local strategies, ensuring campaigns are geo-targeted and tailored to each specific market.
• Own campaign structure, bidding strategies, audience segmentation, ad copy and creative testing, and landing page optimization to maximize conversion rates.
• Oversee large-scale budgets, ensuring spend is effectively allocated across different locations and channels for maximum impact.
• Implement call tracking, conversion tracking, and attribution models to measure the effectiveness of campaigns at a location level.
• Leverage tools like Google Analytics 4 (GA4), Looker, Google Tag Manager,and Segment to track performance and generate insights.
• Analyze search trends, social engagement data, and competitive landscapes to refine keyword and audience strategies.
• Collaborate with creative, content, and regional teams to ensure ad messaging and visuals align with the patient journey.
• Continuously monitor and test ad creatives, landing pages, and audience segments to improve performance.
• Stay up to date with Google Ads policies, social ad platform updates, and industry best practices to maintain a competitive edge