12+ years of marketing leadership experience, with a focus on B2B andhealthcare industries.
Bachelor’s or Master’s degree in Marketing, Business, or a related field.
Proven track record of building and hands-on executing successful marketing strategies that drive revenue growth.
Expertise in digital marketing, demand generation, and thought leadership.
Strong executive presence with experience in public speaking and media relations.
Ability to lead high-impact teams and collaborate cross-functionally with C-suite executives.
Ability to think strategically and execute at the tactical level.
Ability to be maximize ROI on marketing resources and allocated budget.
Experience managing agencies, vendors, analysts and internal marketing leaders.
Preference will be given to candidates who have marketing experience working within Healthcare focused companies that service the CAPS, BPO, BPaaS space.
Define , drive and hands on execute the company’s marketing vision and multi-channel strategy to support business growth.
Lead the development and execution of integrated marketing plans that align with corporate objectives and market opportunities.
Oversee and strengthen relationships with the digital marketing agency, ensuring data-driven and ROI-focused digital strategies.
Strengthen the HealthAxis brand through strategic thought leadership, PR, and content initiatives.
Oversee high-impact marketing campaigns, ensuring consistent messaging and differentiation in the healthcare market.
Act as a key company spokesperson and thought leader with external parties such as the press and analysts and represent HealthAxis at industry conferences and executive events.
Develop, oversee and execute demand-generation programs that drive lead acquisition and customer retention.
Partner closely with sales leadership to optimize marketing-sales alignment, ensuring marketing-generated leads contribute to pipeline and revenue goals.
Leverage data analytics to drive marketing decision-making, optimizing digital campaigns, SEO, and content marketing strategies.
Oversee website strategy, paid digital media, and marketing automation tools to enhance lead conversion and engagement.
Directly manage the Sr. Content Lead, ensuring the development of high-quality, strategic content that aligns with business goals.
Manage and allocate the marketing budget to maximize impact and ROI.
Oversee relationships with external digital agencies, PR firms, and industry associations to amplify brand presence.