- Own media budget allocation and pacing across all channels
- Translate data and insights into optimization opportunities
- Conduct research and competitive analysis to identify untapped channels and opportunities to reach Front’s propsects
- Build and present media plans, including channel rationale, reach/frequency projections, and expected business outcomes
- Manage relationships with media vendors, negotiate rates, and evaluate new inventory opportunities
- Roll up your sleeves on execution: sourcing and vetting sponsorship opportunities, reaching out to partners directly, managing logistics end to end
- Partner with our creative and performance marketing agencies to ensure campaigns are briefed, built, and optimized correctly
Market ResearchBudget management