- Drive end-to-end execution of go-to-market plans for Marathon content, including launch, seasonal updates, and live events.
- Collaborate with the Principal Brand Manager and Product Marketing to plan and develop campaigns across all channels.
- Manage milestone alignment, internal communications, and rollout strategy.
- Translate brand strategy into clear, actionable briefs for trailers, key art, and promotional assets.
- Work with internal and external creative teams, including SIE Creative Studios, to deliver high-impact creative.
- Maintain consistency across all brand expressions through documentation, guidance, and real-time feedback.
- Use player research, campaign data, and community sentiment to inform messaging and brand decisions.
- Apply a player-first mindset to creative strategy, content rollout, and day-to-day decision-making.
- Partner with Community, Social, Influencer, and Consumer Products teams to create cohesive campaigns.
- Coordinate legal, business, and stakeholder approvals to ensure timely delivery of assets and materials.