- Build and maintain project plans for major cross-functional marketing initiatives like product launches, campaigns, and events.
- Run recurring cross-functional standups and check-ins to keep stakeholders aligned and unblocked.
- Track deliverables and status in a system of record to serve as a single source of truth.
- Identify risks and bottlenecks early, escalating or resolving them before deadlines are impacted.
- Partner with initiative owners to define success criteria and build tracking to measure outcomes.
- Own and administer core marketing systems, project management platforms, and CRM touchpoints.
- Manage marketing budget tracking, vendor onboarding, contract administration, and purchase order workflows.
- Design and maintain repeatable operating processes for campaign intake, creative requests, and approval chains.