- Develop and execute integrated marketing plans aligned to company growth objectives, focusing on both new logo acquisition and expansion within existing customer accounts.
- Drive multi-channel initiatives (such as email, webinars, social, direct mail and digital advertising) to guide target prospects through every phase of the buyer journey.
- Design and oversee automated agents to streamline routine workflows, accelerate program delivery, and ensure swift, confident execution.
- Use UserGems intent signals and tracking to trigger automated playbooks that reach and engage buying committees and follow previous champions to new target accounts.
- Develop programs to nurture existing customers, leveraging their success stories to drive whitespace expansion and cross-sell.
- Co-own the content calendar alongside the content team, designing multi-format programs to engage key contacts and activate target accounts.
- Act as the primary marketing contact for sales and BDR teams, leading weekly syncs to align, equip, and empower sellers on activation plans and performance expectations.
- Track active program metrics continuously, taking direct ownership of course corrections to ensure key performance targets are met.
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