- Develop and execute integrated marketing plans aligned to company growth objectives, focusing on both new customer acquisition and expansion within existing accounts.
- Build multi-touch campaigns to help take prospects through the buyer journey, leveraging multiple channels and tactics such as webinars, events, email, social, and display.
- Use 6sense intent signals and UserGems tracking to trigger precision plays that surround the buying committee and follow previous champions to new target accounts.
- Develop programs to nurture existing customers, leveraging their success stories to drive expansion pipeline and cross-sell opportunities.
- Develop strategies to drive pre-qualified applications into sales-qualified opportunities and closed-won deals.
- Own the content for campaigns, including reports, eBooks, white papers, and promotional offers tailored to different stages of the customer journey.
- Act as the primary marketing contact for local sales teams, participating in planning sessions and tracking lead follow-up for your region.
- Monitor regional marketing plan metrics and incorporate learnings into programs to ensure lead flow and funnel efficiencies are optimized.
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