- Plan and execute digital strategy supporting integrated campaigns, aligned with regional campaign managers, to grow awareness, engagement, marketing qualified accounts, and sales qualified opportunities.
- Own and optimize LinkedIn advertising campaigns across key personas in Opus 2 buying groups.
- Lead utilization and optimization of Demandbase, using intent data, buying signals, and account-level display advertising to cover target accounts in alignment with sales.
- Manage display and social ad campaigns, testing creative, audience segments, and bidding strategies to improve performance and ROI.
- Develop and manage email programs to nurture engaged contacts and move prospects through the buyer's journey to conversion.
- Collaborate with content and design teams on digital ad creative and landing page experiences.
- Coordinate with regional campaign managers and marketing operations on ABM execution, audience targeting, and performance reporting.
- Deploy digital marketing strategy to accelerate in-pipeline opportunities.
- Monitor, analyze, and report on digital campaign performance, using data to evaluate effectiveness and optimize programs.
- Stay current on digital marketing trends, platform updates, and emerging best practices.
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