- Research and prioritize target accounts to identify key decision-makers and expand the CRM with prospects.
- Execute outbound prospecting by email, phone, social channels, and events.
- Personalize outreach to improve engagement, response rates, and meeting conversion.
- Partner with Sales and Marketing on campaigns, messaging, and account strategies.
- Qualify inbound and outbound prospects by assessing needs, budget, timeline, and fit.
- Schedule and support discovery meetings and product demos with Account Executives.
- Own pipeline generation targets and maintain accurate CRM records of contacts, activities, and opportunity progression.
- Test and optimize outreach strategies, messaging, cadences, and tools.
- Develop product expertise and explain value across the litigation lifecycle.
- Work with Marketing and RevOps to use the sales tech stack and improve processes and performance.
CRM