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Client Marketing Manager
Posted 14 days agoViewed
💎 Seniority level: Manager, 7+ years
📍 Location: United States
🔍 Industry: LegalTech
🏢 Company: Opus 2👥 251-500💰 Private over 7 years agoConsultingLegal TechLegalSoftware
⏳ Experience: 7+ years
Requirements:
- 7+ years of marketing experience, with at least 2 years in a client marketing or customer lifecycle role in a SaaS or technology company.
- Expert at developing and executing marketing plans and campaigns.
- Strong understanding of SaaS products, customer retention strategies, and client communication.
- Proven track record of achieving ROI through optimization of marketing campaigns and client references.
- Is a strong, decisive project manager able to multitask and prioritize concurrent projects.
- Displays excellent written and verbal communication skills both in a collaborative office environment and virtually as needed.
- Holds a bachelor’s degree in marketing, business or a related field or has equivalent work experience.
Responsibilities:
- Partner with the key stakeholders to identify key moments in the client lifecycle where marketing can drive value.
- Build a strong client advocacy program, encouraging clients to share their success stories, participate in industry thought leadership opportunities, and act as references for new business.
- Support the creation of a client community to foster learning, partnership and innovation.
- Ensure clients are regularly updated on product updates, new features, and best practices through various communication channels.
- Develop and execute client-focused marketing campaigns that promote product adoption, retention, and expansion.
- Develop a deep understanding of client segments and create personalized marketing strategies to meet the unique needs of each group.
- Lead ABM execution, aligning with sales and customer success.
- Collaborate with content, design and product marketing to develop engaging content.
- Leverage client data and insights to create targeted campaigns that drive product usage and satisfaction.
- Lead team in planning and executing client marketing campaigns with a variety of tactics including events, webinars, social media, conferences, digital ads, content and other activities.
- Monitor and report on marketing programs regularly to evaluate their efficiency and effectiveness.
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