- Update and send weekly and monthly pipeline, bookings, and key metrics reports to ELT/SLT and board members.
- Analyze sales data to identify trends, patterns, and growth opportunities.
- Develop dashboards and reports on revenue, pipeline, conversion rates, and quota attainment.
- Monitor pipeline velocity, win rates, and sales cycle length.
- Perform variance and trend analysis on sales results and forecasts.
- Recommend ways to improve sales productivity.
- Support forecasting using historical sales data and market trends.
- Maintain CRM systems and ensure data integrity and accurate reporting.
- Conduct data audits and implement data governance standards.
- Work with marketing on lead quality and conversion metrics and partner with finance on revenue and commission reporting.