Director, Events & Field Marketing
New
J
JobgetherB2B Marketing, SaaS
United StatesFull-TimeDirector
Salary140,000 - 160,000 USD per year
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Job Details
- Experience
- 8+ years of B2B marketing experience, including at least 4 years leading field marketing or event marketing programs. Minimum of 2 years of people management experience.
- Required Skills
- People ManagementSalesforce
Requirements
- 8+ years of B2B marketing experience, including at least 4 years leading field marketing or event marketing programs.
- Minimum of 2 years of people management experience with demonstrated success leading high-performing teams.
- Proven ability to generate qualified pipeline and measurable business outcomes through events and field marketing initiatives.
- Experience managing substantial marketing budgets, remote teams, and complex multi-location or global event programs.
- Strong leadership, organizational, project management, and executive communication skills.
- Proficiency with Salesforce, marketing automation platforms, and event management tools including Cvent and Popl.
- Knowledge of account-based marketing strategies and experience collaborating across Sales, Product Marketing, and Brand teams.
- Ability to travel approximately 25–40% as business needs require.
Responsibilities
- Develop and execute a national and regional field marketing strategy aligned with business growth and revenue objectives.
- Lead the planning and execution of customer conferences, executive events, workshops, roadshows, trade shows, and strategic industry sponsorships.
- Manage and mentor a team of field and event marketing professionals while fostering close collaboration with Sales.
- Build integrated marketing campaigns that maximize event impact before, during, and after each engagement.
- Oversee event budgets, vendor relationships, agency partnerships, contract negotiations, and production logistics.
- Define, monitor, and optimize key performance indicators, including pipeline generation, attendance, engagement, conversion rates, and return on investment.
- Collaborate with Product Marketing, Brand, Sales, and partner organizations to deliver coordinated account-based marketing initiatives.
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