Senior Manager, Content & Field Marketing (B2B)
New
J
JobgetherHealthcare Technology
Based in United StatesFull-TimeManager
Salary$120,000 - $140,000 per year, plus bonus opportunities
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Job Details
- Experience
- 6+ years
- Required Skills
- Project ManagementSalesforceHubSpot
Requirements
- 6+ years of experience in B2B marketing, with expertise across content, sales enablement, events, and field marketing.
- Proven ability to own marketing programs end-to-end.
- Experience partnering with sales teams and supporting enterprise acquisition.
- Background marketing to healthcare, payers, or complex industries with long sales cycles.
- Exceptional writing and storytelling skills.
- Experience creating customer-facing content, presentations, and sales resources.
- Hands-on experience with Salesforce (CRM) and HubSpot (marketing automation).
- Strong project management skills for managing deadlines and logistics.
- Experience building marketing programs or event strategies from the ground up.
- Ability to thrive in a startup or high-growth environment.
- Analytical mindset for tracking campaign performance and reporting.
Responsibilities
- Develop and maintain core messaging, thought leadership, and sales enablement materials.
- Create high-impact sales assets including pitch decks, one-pagers, case studies, and competitive positioning materials.
- Translate clinical insights and business strategies into clear, persuasive content for enterprise audiences.
- Build and manage a content library including reports and educational resources.
- Manage the strategic events program, including trade shows, customer events, and sponsorships.
- Partner with sales to execute account-based marketing programs.
- Lead event planning and execution across marketing, sales, and operations teams.
- Own the B2B LinkedIn strategy to support thought leadership and demand generation.
- Measure and optimize campaign performance to improve ROI.
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