Marketing Promotions and Lifecycle Associate
E
Encyclopaedia BritannicaDigital Publishing
United StatesFull-TimeMiddle
Salary70,000 - 80,000 USD per year
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Job Details
- Experience
- 2-5 years
- Required Skills
- Project ManagementDigital MarketingLooker
Requirements
- 2-5 years of experience in paid media, growth marketing, audience development, or digital marketing.
- Hands-on experience with Meta Ads Manager and Google Ads.
- Experience executing acquisition, engagement, retention, or conversion-focused marketing campaigns.
- Experience supporting newsletter, subscription, membership, or audience growth initiatives.
- Experience with campaign reporting, KPI tracking, and performance analysis.
- Highly organized with strong project management skills.
- Proficiency in Looker, GA4, or similar analytics platforms.
- Experience with programmatic platforms like LiveIntent, StackAdapt, or The Trade Desk (preferred).
- Background in newsletter, media, publishing, or subscription-based businesses (preferred).
Responsibilities
- Execute paid media campaigns across Meta, Google, LiveIntent, and other channels including setup, trafficking, optimization, and reporting.
- Manage promotional campaigns across newsletters, websites, email, and other owned channels.
- Support subscriber growth, engagement, retention, and conversion goals through targeted promotional campaigns.
- Drive lifecycle marketing initiatives, audience segmentation, and funnel optimization efforts.
- Monitor and analyze campaign performance metrics to identify issues and implement optimizations.
- Maintain reporting dashboards to surface insights on growth, engagement, conversion, and CAC.
- Execute A/B tests including variant creation and tracking parameter implementation.
- Manage promotional calendars and campaign workflows across multiple brands.
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