- Develop and execute go-to-market strategies for new product features and learning tools.
- Manage daily backend operations across digital channels including social media and email marketing.
- Plan and execute event logistics, design, and coordination for conferences, conventions, and webinars.
- Write and edit SEO-optimized content such as blog posts, case studies, newsletters, and website copy.
- Collaborate with design and product teams to create engaging marketing collateral.
- Define global merchandise vision aligned with company values.
- Track campaign performance, ROI, and metrics using Google Analytics and CRM tools.
- Perform ongoing competitor and market research to identify ed-tech growth opportunities.
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