- Develop creator strategies for each brand, including creator selection, content, launches, and key sales moments.
- Manage and grow a portfolio of creators, focusing on long-term retention and success.
- Place strong creators across multiple Spotlight brands over time.
- Recruit new creators through email, SMS, direct messages, and TikTok.
- Own campaigns from creative brief through final video, keeping creators and clients aligned and on schedule.
- Track creator performance across brands and coach creators on content that converts.
- Understand creator goals, resolve questions, and represent creator needs within Spotlight.
- Build creator programs and resources, including challenges and incentives tailored to performance, niche, and experience.
- Partner with Account Management, Operations, and Product to share insights and improve processes.