- Define the network’s positioning, priority markets, channels, partners, and roadmap from pilot through scaling and automation.
- Source, evaluate, onboard, and manage adtech, DSP, metasearch, CTV, mobile, social, and influencer platform partners.
- Lead partner negotiations and manage partner relationships and quality.
- Structure partner revenue share, commission, and margin terms; model unit economics and own the business line’s P&L.
- Package external channels into products, including bundles with ETG inventory, and define pricing.
- Work with data, legal, and product teams to define the use of ETG data and audiences and establish booking-level measurement.
- Support sales by preparing case studies, materials, and pitches and joining key deals with hotels, DMOs, airlines, and rail operators.
- Build campaign processes from brief through media planning, launch, optimization, and reporting, deciding what to handle directly or delegate.
- Work with ETG marketing and direct supply teams to leverage their expertise and relationships for clients and market insights.
- Drive pilot projects and early partnerships, then lead the development of a specialist team as the business line scales.
Business Development