Senior Director, B2B Media Strategy

New

WpromoteDigital Marketing

Remote, United StatesFull-TimeSenior

Salary$150,000 - $175,000

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Job Details

6–8 years of hands-on experience planning, activating, and optimizing multi-channel B2B media campaigns.
Proven ability to connect full-funnel media strategies to measurable outcomes like pipeline and ROI.
Practitioner-level knowledge of GA4, Adobe Analytics, and GTM.
Proficiency in ad platforms including The Trade Desk, DV360, LinkedIn Ads, Google Ads, and Meta Ads.
Expertise in audience segmentation using ABM platforms (Demandbase, 6sense) and intent data.
Deep working knowledge of CRM systems (Salesforce, HubSpot, Dynamics) and marketing automation (Marketo, Pardot).
Experience deploying operational solutions such as lead routing, lifecycle definitions, and scoring models.
Familiarity with sales engagement platforms (Outreach, Salesloft) and sales intelligence tools (ZoomInfo, Apollo).
Strong knowledge of B2B measurement models including MTA and MMM.
Ability to manage cross-functional projects involving sales, marketing, and technical teams.

Design integrated B2B go-to-market media strategies leveraging paid, owned, and earned channels.
Lead cross-channel media efforts across Paid Search, Paid Social, Programmatic, SEO, and content syndication.
Develop advanced audience strategies using ABM platforms and CRM data for precision targeting.
Conduct operational assessments using maturity maps and digital transformation frameworks.
Advise on martech, adtech, and datatech architecture for optimal integration.
Design and configure CRM and marketing automation workflows to improve lead routing, scoring, and attribution.
Lead client performance reviews translating media insights into strategic operational recommendations.

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