- Serve as the executive strategic lead and primary business owner across a portfolio of complex accounts.
- Design and guide full-funnel, multi-channel strategies across Paid Search, Social, Programmatic, Video, CTV, YouTube, Retail Media, and emerging platforms.
- Translate client KPIs, unit economics, and growth goals into structured media investment frameworks and budget allocations.
- Lead executive-level client engagements including QBRs, annual planning sessions, and high-stakes strategic presentations.
- Own account health metrics including retention, revenue growth, profitability, and delivery quality.
- Partner closely with Analytics teams to operationalize MTA, MMM, incrementality testing, and advanced measurement frameworks.
- Lead and mentor Client Strategy team members, fostering accountability, growth, and high performance.
Account Management