- Lead and develop a team of 4–5 Paid Search Managers and Associate Directors through strategic guidance, coaching, and professional development.
- Oversee enterprise Paid Search client portfolios, ensuring execution, retention, growth, innovation, and strategic alignment.
- Drive data-informed Paid Search strategies aligned with client objectives, cross-channel initiatives, and digital marketing goals.
- Serve as a strategic partner across client relationships, overseeing recommendations, deliverables, escalations, and growth opportunities.
- Partner with Client Services, Paid Media leadership, and channel teams on account growth, operational efficiency, and integrated media strategies.
- Establish testing frameworks, innovation roadmaps, and thought leadership initiatives for client performance and Paid Search practices.
- Maintain quality assurance and operational standards across the account portfolio.
- Support team onboarding, mentorship, training, resource management, process improvements, and department initiatives.
- Support new business through audits, pitches, and strategic recommendations for prospective Paid Search clients.
- Collaborate with the SEO team on AI and search trends, and in select cases directly manage high-profile accounts.
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