Director, Paid Search
New
W
WpromoteDigital marketing
This position may be performed remotely in most states within the US, with some exclusionsFull-TimeDirector
SalaryThe anticipated annual salary for this role will range from $120,000 - $130,000; this role has an associated annual target bonus component.
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Job Details
- Experience
- 7+ years of experience working in paid media advertising comprising of media planning/buying in paid search within an agency/client environment; 2+ years prior staff management
- Required Skills
- Google AnalyticsMicrosoft ExcelGoogle WorkspaceAsana
Requirements
- Have 7+ years of experience in paid media advertising, including media planning and buying in paid search within an agency or client environment.
- Have 2+ years of staff management experience, including development and mentoring.
- Be able to navigate difficult personnel situations and conflicts.
- Bring extensive experience developing, optimizing, analyzing, and reporting on paid search campaigns.
- Have experience with data analytics tools such as Google Analytics.
- Have strong working experience with Google Suite, Excel, and Asana.
- Have experience creating paid search customer acquisition campaigns for diverse clients and verticals; multi-location and lead generation experience is preferred.
- Demonstrate oral, written, and interpersonal skills and the ability to identify and respond to situations quickly.
- Bring boardroom leadership and the ability to lead a team remotely.
Responsibilities
- Lead and develop a team of 4–5 Paid Search Managers and Associate Directors through strategic guidance, coaching, and professional development.
- Oversee enterprise Paid Search client portfolios, ensuring execution, retention, growth, innovation, and strategic alignment.
- Drive data-informed Paid Search strategies aligned with client objectives, cross-channel initiatives, and digital marketing goals.
- Serve as a strategic partner across client relationships, overseeing recommendations, deliverables, escalations, and growth opportunities.
- Partner with Client Services, Paid Media leadership, and channel teams on account growth, operational efficiency, and integrated media strategies.
- Establish testing frameworks, innovation roadmaps, and thought leadership initiatives for client performance and Paid Search practices.
- Maintain quality assurance and operational standards across the account portfolio.
- Support team onboarding, mentorship, training, resource management, process improvements, and department initiatives.
- Support new business through audits, pitches, and strategic recommendations for prospective Paid Search clients.
- Collaborate with the SEO team on AI and search trends, and in select cases directly manage high-profile accounts.
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