Director, Paid Search
New
W
WpromoteDigital marketing
This position may be performed remotely in most states within the US, with some exclusionsFull-TimeDirector
SalaryThe anticipated annual salary for this role will range from $120,000 - $130,000; annual target bonus component
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Job Details
- Experience
- 7+ years of experience working in paid media advertising comprising of media planning/buying in paid search within an agency/client environment; 2+ years prior staff management
- Required Skills
- Google AnalyticsMicrosoft ExcelGoogle WorkspaceAsana
Requirements
- Have 7+ years of paid media advertising experience, including paid search media planning and buying in an agency or client environment.
- Have 2+ years of staff management experience, including development and mentoring.
- Have experience navigating difficult personnel situations and conflicts.
- Bring extensive experience developing, optimizing, analyzing, and reporting on paid search campaigns.
- Have experience with data analytical tools such as Google Analytics.
- Have strong working experience with Google Suite, Excel, and Asana.
- Have experience creating paid search customer acquisition campaigns for diverse clients and verticals; multi-location and lead generation experience is preferred.
- Bring oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly.
- Demonstrate boardroom leadership and the ability to lead a team remotely.
Responsibilities
- Lead and develop a team of 4–5 Paid Search Managers and Associate Directors through strategic guidance, coaching, and professional development.
- Oversee enterprise Paid Search client portfolios, ensuring execution, retention, growth, innovation, and strategic alignment.
- Drive data-informed Paid Search strategies aligned with client business objectives, cross-channel initiatives, and digital marketing goals.
- Provide strategic oversight of client recommendations, deliverables, escalations, and long-term growth opportunities.
- Partner with Client Services, Paid Media leadership, and channel teams on account growth, operational efficiency, and integrated media strategies.
- Establish testing frameworks, innovation roadmaps, and thought leadership initiatives for client performance and Paid Search practices.
- Maintain quality assurance, operational excellence, and adherence to department processes across accounts.
- Support Paid Search team onboarding and mentorship, including training in strategy, communication, business acumen, and platform expertise.
- Contribute to department operations, resource management, process improvements, and strategic initiatives.
- Support new business through audits, pitches, and strategic recommendations, and advise leadership on account opportunities and risks.
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