Associate Director, Paid Social
J
JobgetherDigital marketing
Based in the United StatesFull-TimeDirector
Salary95,000 - 110,000 USD per year
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Job Details
- Experience
- At least 5 years of experience managing paid social client accounts; at least 1 year of direct supervisory experience managing digital marketing professionals.
- Required Skills
- SalesforceGoogle AnalyticsMicrosoft ExcelGoogle Sheets
Requirements
- Have at least 5 years of experience managing paid social client accounts.
- Have at least 1 year of direct supervisory experience managing digital marketing professionals.
- Bring strong hands-on experience with Meta and LinkedIn advertising platforms.
- Use Google Analytics, Meta Business Manager, Excel, and Google Sheets to interpret campaign performance data.
- Have a four-year college degree or equivalent professional experience.
- Demonstrate strong communication and presentation skills for explaining strategies and performance insights to senior stakeholders.
- Balance hands-on campaign optimization with broader strategic thinking and business objectives.
- Show leadership ability and commitment to mentoring colleagues.
- Previous experience managing paid social budgets of $100,000 or more in monthly advertising spend is an additional asset.
- Familiarity with Pinterest, Snapchat, and TikTok advertising is an advantage.
- Exposure to paid search, display advertising, and remarketing campaigns is an additional asset.
- Experience optimizing campaigns against downstream business metrics and CRM data, particularly through Salesforce, is an additional asset.
Responsibilities
- Lead paid social strategy, campaign planning, execution, and optimization across Meta, LinkedIn, TikTok, Pinterest, and other relevant platforms.
- Direct account strategy, forecasting, and media planning for e-commerce, retail, and B2B lead generation clients.
- Develop creative strategies with creative teams and refine messaging based on performance insights.
- Drive client revenue growth through renewals, account expansion, and long-term relationship development.
- Participate in client onboarding, quarterly business reviews, renewal discussions, and strategic communications.
- Serve as a senior point of contact for key accounts and build relationships with decision-makers.
- Manage and mentor Account Managers and other digital marketing professionals.
- Train team members in paid social techniques, multi-channel marketing, client management, forecasting, and performance reporting.
- Support team development through feedback, performance reviews, and weekly one-on-one meetings.
- Guide the team toward quarterly account growth, performance, and client retention objectives.
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