- Set the quarterly paid acquisition strategy and channel mix, and own the paid media budget end to end: allocation, forecasting, and ROI accountability
- Run LinkedIn Ads and Google Ads campaigns from A to Z: targeting, bidding, budget management, and reporting
- Build and iterate on ad creative and messaging in partnership with the marketing and design team
- Own performance against core KPIs in partnership with the Director of Marketing: cost per meeting, CTR, conversion rate, total meetings, and pipeline contribution
- Own the marketing automation and AI-powered workflows that support demand gen (HubSpot, Clay, and connected tools)
- Maintain reporting and present results and strategy recommendations directly to marketing and company leadership
- Partner with Content and Sales to close the loop on lead quality and messaging alignment
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