Senior Director, B2B Media Strategy
New
W
WpromoteDigital Marketing
This position may be performed remotely in most states within the US, with some exclusionsFull-TimeSenior
Salary$150,000 - $175,000
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Job Details
- Experience
- 6–8 years
- Required Skills
- SalesforceGoogle AnalyticsHubSpot
Requirements
- 6–8 years of hands-on experience planning and optimizing multi-channel B2B media campaigns.
- Practitioner-level knowledge of analytics tools like GA4 and Adobe Analytics.
- Proficiency in tagging and tracking tools such as Google Tag Manager.
- Expertise in major ad platforms including The Trade Desk, DV360, LinkedIn Ads, Google Ads, and Meta Ads.
- Working knowledge of SEO/content tools like SEMrush or Ahrefs.
- Hands-on experience with ABM platforms such as Demandbase or 6sense.
- Deep working knowledge of CRM systems like Salesforce, HubSpot, or Microsoft Dynamics.
- Proficiency with marketing automation platforms including Marketo or Pardot.
- Experience with sales engagement platforms like Outreach or Salesloft and sales intelligence tools like ZoomInfo.
- Strong understanding of B2B measurement models like MTA and MMM.
Responsibilities
- Design integrated B2B go-to-market media strategies across paid, owned, and earned channels.
- Lead cross-channel media efforts including Paid Search, Paid Social, Programmatic, SEO, and PR.
- Develop audience strategies using ABM platforms and CRM data.
- Conduct operational assessments using maturity maps and digital transformation frameworks.
- Advise on martech, adtech, and datatech architecture for optimal ROI.
- Deploy operational solutions in CRM and marketing automation systems such as Salesforce, HubSpot, Marketo, or Pardot.
- Align sales and marketing KPIs to optimize impression-to-revenue velocity.
- Mentor team members in B2B media strategy and operational design.
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