Senior PPC Account Manager
New
R
Remote Talent LATAMDigital Marketing
Brazil. Colombia. Mexico. Argentina. Chile, 8:00 a.m. – 5:00 p.m. ESTFull-TimeSenior
SalaryUSD 4,000 per month.
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Job Details
- Languages
- English
- Experience
- 5+ years
- Required Skills
- Microsoft ExcelDigital Marketing
Requirements
- 5+ years of hands-on Google Ads experience in an agency environment.
- Extensive experience managing multi-location Google Ads accounts for local service-based businesses.
- Recent hands-on campaign management experience, with the ability to independently execute, optimize, and troubleshoot Google Ads campaigns.
- Advanced proficiency with Google Ads Editor, GA4, and Google Business Profile (GBP).
- Strong Excel skills, including formulas, bulk edits, and VLOOKUPs.
- Experience with manual CPC bidding, bid adjustments, match type management, and campaign optimization.
- Ability to identify the root cause of performance issues and make data-driven optimization decisions.
- Comfortable managing a high volume of Google Ads campaigns simultaneously.
- Excellent written and verbal English communication skills for internal collaboration.
Responsibilities
- Manage and optimize a portfolio of Google Ads campaigns across approximately 100–200 multi-location business accounts.
- Monitor campaign performance, budgets, pacing, and account health while analyzing campaign data to identify trends, diagnose performance issues, and implement data-driven optimizations.
- Launch new campaigns using standardized templates and established internal processes.
- Execute campaign optimizations, including bid adjustments, budget management, keyword refinement, audience targeting, and asset updates.
- Troubleshoot account issues such as tracking discrepancies, asset disapprovals, and Google Business Profile (GBP) connectivity problems.
- Apply best practices for hyperlocal Google Ads campaigns, including managing brand, non-brand, competitor, and service-specific traffic.
- Collaborate with the team to prioritize work, execute campaign requests, and ensure timely delivery of projects.
- Stay current with Google Ads platform updates, PPC best practices, and emerging digital marketing trends.
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