Senior Regional Marketing Manager
New
D
DeputySaaS Workforce Management
Remote - United StatesFull-TimeSenior
Salary117,600 - 143,100 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- Project ManagementSalesforceLead Generation
Requirements
- 5+ years of marketing experience with a proven track record of driving demand generation and pipeline growth in a B2B/SaaS hyper-growth technology environment.
- Deep marketing channel expertise spanning gated content, paid ads, webinars, field events, email, content, and sales activations.
- Strong understanding of the B2B marketing funnel, including persona targeting, campaign strategy, lead generation, nurture, attribution, conversion, and pipeline acceleration.
- Experience building and managing integrated campaigns across paid, owned, earned, and field channels, from strategy through execution and optimization.
- Proven ability to partner with Performance, Creative, Product Marketing, Sales, Marketing Operations, Analytics, and Brand teams.
- End-to-end ownership mindset with a focus on executing at pace.
- Strong analytical capability, using campaign and funnel data to evaluate performance, optimize spend, and improve return on investment.
- Excellent project management skills, with the ability to manage competing priorities, timelines, budgets, stakeholders, and tight deadlines.
- Experience using Salesforce, Marketo, and related marketing analytics, reporting, or campaign operations tools.
- Excellent written and verbal communication skills and comfort working with remote teams.
Responsibilities
- Develop a regional growth plan that creates and captures demand with small to medium sized businesses.
- Manage lead capture, nurture, sales handoff, and post-campaign follow-up plans to ensure every program has a measurable impact.
- Identify local buyer needs, and trigger moments, then translate them into programs across email, content, webinars, events, and sales activations.
- Partner with in-house Performance and Creative teams to execute regional ideas in the market and bring ideas to life across channels and formats.
- Partner closely with internal teams across Analytics, Product Management, Product Marketing, Sales, Marketing Operations, and more to align strategy, execution, reporting, and follow-up.
- Partner with Customer Marketing to ensure branded activations and events are fully leveraged across new prospects and existing customers
- Build and manage strong relationships with internal stakeholders, external vendors, agencies, industry partners, and field teams to deliver high-quality programs on time and within budget.
- Analyze campaign performance to understand how activities, generate qualified leads, influence funnel performance, pipeline creation, conversion, velocity, and revenue outcomes.
- Stay close to customer needs, market trends, competitor activity, and emerging marketing technologies to continually improve Deputy’s regional marketing effectiveness.
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