- Develop a regional growth plan that creates and captures demand with small to medium sized businesses.
- Manage lead capture, nurture, sales handoff, and post-campaign follow-up plans to ensure every program has a measurable impact.
- Identify local buyer needs, and trigger moments, then translate them into programs across email, content, webinars, events, and sales activations.
- Partner with in-house Performance and Creative teams to execute regional ideas in the market and bring ideas to life across channels and formats.
- Partner closely with internal teams across Analytics, Product Management, Product Marketing, Sales, Marketing Operations, and more to align strategy, execution, reporting, and follow-up.
- Partner with Customer Marketing to ensure branded activations and events are fully leveraged across new prospects and existing customers
- Build and manage strong relationships with internal stakeholders, external vendors, agencies, industry partners, and field teams to deliver high-quality programs on time and within budget.
- Analyze campaign performance to understand how activities, generate qualified leads, influence funnel performance, pipeline creation, conversion, velocity, and revenue outcomes.
- Stay close to customer needs, market trends, competitor activity, and emerging marketing technologies to continually improve Deputy’s regional marketing effectiveness.
Project ManagementSalesforceLead Generation