Senior Web Marketing Manager
New
J
JobgetherSaaS Healthcare
CanadaFull-TimeSenior
Salary148,000 - 240,500 CAD per year
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Job Details
- Required Skills
- SEOWordPressA/B testing
Requirements
- Proven experience in web strategy, digital strategy, product strategy, content strategy, or a related discipline.
- Experience owning strategy for a significant website, digital platform, or online product.
- Strong understanding of websites as growth channels, with demonstrated success improving organic traffic, conversion rates, or digital performance.
- Deep knowledge of information architecture, navigation design, and structuring complex multi-product websites.
- Strong analytical skills and ability to use web analytics, tagging, and performance data to guide decisions.
- Hands-on experience running A/B tests, CRO initiatives, and experimentation programs at scale.
- Practical knowledge of SEO and AEO strategies.
- Experience working with modern CMS platforms such as WordPress and CRO or digital experience tools such as Optimizely, Contentful, Webflow, or similar platforms.
- Understanding of responsive design principles, accessibility standards, and cross-device testing.
- Excellent communication and storytelling skills, with the ability to present strategies and influence stakeholders.
- Ability to work effectively in a fast-paced, ambiguous environment with strong ownership and initiative.
Responsibilities
- Own the overall website strategy, translating business objectives into a clear roadmap, priorities, and decision-making frameworks.
- Define and optimize website information architecture, navigation, page strategy, and user journeys across a multi-product digital platform.
- Partner with brand, content, design, product marketing, engineering, and growth teams to deliver cohesive website experiences.
- Use customer insights, analytics, and performance data to identify opportunities and improve website effectiveness.
- Build and manage a website experimentation program, including A/B testing, conversion optimization, and performance measurement.
- Develop strategies to improve organic search visibility and answer engine optimization across emerging search platforms.
- Create hypotheses, analyze results, and turn learnings into actionable improvements for customer acquisition and conversion.
- Ensure website initiatives align with product positioning, customer needs, and overall growth objectives.
- Collaborate with technical teams to connect strategic priorities with website platforms, tools, and execution capabilities.
- Champion best practices in web strategy, accessibility, responsive design, analytics, and digital optimization.
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