Senior Web Marketing Manager
J
JaneSaaS
Canada/USFull-TimeSenior
Salary139,600 USD - 240,500 CAD per year
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Job Details
- Required Skills
- SEOWordPressA/B testing
Requirements
- Solid experience in web strategy, digital strategy, product strategy, or content strategy.
- Proven experience owning the strategy for a substantial website or digital property.
- Deep fluency in information architecture and navigation for multi-product sites.
- Strong analytical instincts with experience using web tagging and analytics data.
- Hands-on experience running A/B tests and CRO growth experimentation at scale.
- Hands-on SEO and AEO (Answer Engine Optimization) fluency.
- Experience working in a modern CMS (e.g., WordPress).
- Understanding of responsive design, accessibility, and cross-device testing.
- Excellent communication and storytelling skills to articulate strategy to stakeholders.
- Experience with technology-forward or platform products is a strong asset.
Responsibilities
- Own the strategy for the Jane marketing website, connecting it to growth goals.
- Translate business goals into a concrete roadmap with clear decision frameworks.
- Synthesize qualitative and quantitative data to inform website structure and page strategy.
- Formulate and run an experimentation program (A/B testing) to improve site conversion.
- Lead organic and answer engine presence strategy to improve search discoverability.
- Partner with Product Marketing and Web teams to ensure consistent positioning.
- Oversee the website's information architecture and navigation structures.
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