Senior Lifecycle Marketing Specialist
New
J
JobgetherFinancial Services
Based in United StatesFull-TimeSenior
Salary$100,000–$111,500 per year
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Job Details
- Experience
- 3–5+ years of experience in lifecycle marketing, CRM marketing, retention marketing, growth marketing, or a related field
- Required Skills
- Data AnalysisHTMLA/B testing
Requirements
- 3–5+ years of experience in lifecycle marketing, CRM marketing, retention marketing, growth marketing, or a related field.
- Proven experience building and launching multi-channel campaigns and automated customer journeys.
- Hands-on experience with Braze or comparable marketing automation platforms.
- Strong understanding of audience segmentation, personalization strategies, and lifecycle journey design.
- Experience supporting acquisition, reacquisition, retention, or win-back programs.
- Solid experimentation skills, including A/B testing, hypothesis creation, and performance analysis.
- Ability to translate business objectives into clear campaign strategies and actionable execution plans.
- Experience with HTML and Liquid logic for campaign personalization, troubleshooting, and quality assurance.
- Familiarity with lifecycle marketing compliance practices, including CAN-SPAM requirements.
- Strong analytical skills with the ability to identify trends and turn insights into recommendations.
- Excellent project management and cross-functional collaboration skills.
- Comfortable using AI-powered tools.
Responsibilities
- Support lifecycle acquisition and reacquisition strategies by identifying optimization opportunities.
- Build and execute personalized, multi-channel campaigns using marketing automation platforms across email, push notifications, in-app messaging, Content Cards, and SMS.
- Own campaign execution processes, including audience segmentation, personalization, journey configuration, testing setup, quality assurance, and launch coordination.
- Translate lifecycle strategies into campaign plans and creative briefs based on customer insights and product positioning.
- Partner with Creative, Analytics, Data Science, and Product teams to develop effective customer communications.
- Create and analyze A/B tests to develop hypotheses and recommend improvements.
- Maintain campaign governance and ensure compliance with standards in a regulated financial services environment.
- Leverage AI tools to improve campaign development and operational efficiency.
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