Senior Performance Marketing Specialist
B
BrainriderMarketing Agency
Remote, USFull-TimeSenior
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Experience
- 5–8 years
- Required Skills
- Google AnalyticsTableauA/B testingLooker
Requirements
- 5–8 years of performance marketing experience with deep expertise in SEM/paid search (Google Ads, Microsoft Ads, SA360).
- Agency background strongly preferred, with experience managing multiple accounts simultaneously.
- Meticulous attention to detail and experience in rigorous QA of campaign assets and naming conventions.
- Proven track record managing agency partners, holding them accountable to SLAs and performance standards.
- Experience managing substantial paid media budgets with clear performance outcomes.
- Strong analytical skills with proficiency in Google Analytics, Looker, Tableau, or similar tools.
- Experience with A/B and multivariate testing methodologies.
- Proactive communication style with the ability to translate complex data into actionable narratives.
- Bonus: Experience marketing to developer or technical audiences.
- Bonus: Knowledge of MMPs and mobile attribution (Singular, AppsFlyer, Adjust).
Responsibilities
- Serve as the day-to-day point of contact for agency partners managing paid search, video, social, and programmatic campaigns.
- Perform rigorous QA of all agency output, including campaign builds, bid strategies, audience targeting, ad copy, and tracking before launch.
- Review creative assets against platform specs and safe zones to ensure pixel-perfect execution.
- Enforce strict naming conventions and maintain clean account taxonomy for reporting and audit readiness.
- Define and drive the experimentation roadmap, including testing ad copy, bidding strategies, and landing pages.
- Manage and optimize monthly budgets focused on CPA, ROAS, and LTV/CAC metrics.
- Build and maintain reporting dashboards to enable data-driven decision-making for stakeholders.
- Source and manage direct media buys across niche publications and emerging channels.
View Full Description & ApplyYou'll be redirected to the employer's site
