Senior Performance Marketer, Paid Search
New
O
OutschoolEdtech
Remote (U.S.)ContractSenior
Salary$75.00 per hour
Apply NowOpens the employer's application page
Job Details
- Experience
- 3-5 years
- Required Skills
- A/B testing
Requirements
- 3-5 years of hands-on performance marketing experience with a primary focus on paid search.
- Deep expertise in Google Ads, including Search and Performance Max.
- Proven track record of managing sizable budgets ($500K+/month) to CAC targets.
- YouTube Ads experience (TrueView, Demand Gen, or video-forward PMax).
- Strong command of keyword architecture, match type strategy, and Quality Score optimization.
- Highly analytical with the ability to build and interpret dashboards using BI tools.
- Demonstrated experience using AI tools to increase productivity.
- Solid grasp of conversion tracking, attribution, and Google Tag Manager.
- Strong ad copywriting sensibility.
- Bachelor's degree in marketing, business, or a related field preferred.
Responsibilities
- Design and execute global paid search strategy across Google, Bing, and ChatGPT ads.
- Manage daily campaign operations including ad copy, budget pacing, and Quality Score optimization.
- Own Performance Max campaigns and integrate them with traditional search for efficiency.
- Utilize AI tools to automate repetitive tasks and scale workflow output.
- Build and maintain performance dashboards to track CAC, ROAS, and channel efficiency.
- Execute A/B tests on ad copy and landing pages with statistical rigor.
- Partner with cross-functional teams to align on attribution methodology and audience signals.
View Full Description & ApplyYou'll be redirected to the employer's site
