Senior Lifecycle Marketing Specialist
A
AcornsFintech
Remote-first organizationFull-TimeSenior
Salary$100,000 and $111,500/year
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Job Details
- Experience
- 3–5+ years
- Required Skills
- HTMLA/B testingCRM
Requirements
- 3–5+ years of lifecycle, CRM, retention, or growth marketing experience.
- Hands-on campaign execution experience in Braze or comparable marketing automation software.
- Experience building and launching multichannel campaigns and automated journeys (email, push, in-app, Content Cards, SMS).
- Experience supporting acquisition and/or reacquisition programs.
- Strong understanding of audience segmentation, personalization, and automated journey logic.
- Strong experimentation fundamentals (hypothesis development, A/B and multivariate testing, performance analysis).
- Working knowledge of CAN-SPAM and lifecycle marketing compliance best practices.
- Comfort working with HTML and Liquid logic for campaign setup, troubleshooting, and QA.
- Strong cross-functional collaboration and project management skills.
- Experience navigating legal and compliance requirements in a regulated or high-risk environment.
- Comfort using AI tools to improve workflow efficiency and campaign quality.
Responsibilities
- Support the lifecycle strategy and roadmap for customer acquisition and reacquisition across Acorns and Acorns Early.
- Build and execute personalized, data-informed campaigns and automated programs in Braze across email, push, in-app, and SMS channels.
- Own campaign setup from audience segmentation and personalization through channel sequencing, testing configuration, and launch.
- Translate lifecycle strategies into clear campaign plans and creative briefs informed by customer insights and product value propositions.
- Partner closely with Creative, Data Analytics & Science, and Product teams to bring lifecycle programs to market.
- Develop clear hypotheses and execute A/B tests that generate actionable learnings.
- Analyze campaign and experiment performance to identify trends and translate results into optimization recommendations.
- Own campaign quality and governance, ensuring accurate execution and adherence to internal review processes.
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