Senior Manager, Digital Marketing
A
ATCCLife Sciences
United StatesFull-TimeManager
SalaryUSD 140000 - 150000 / year
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Job Details
- Experience
- 12 or more years' experience in digital marketing, including 0-2 or more years' supervisory experience
- Required Skills
- User Experience DesignSEO
Requirements
- Bachelor's degree in Marketing or a related field.
- 12 or more years of experience in digital marketing.
- 0-2 or more years of supervisory experience or equivalent.
- Experience leading professional-level individual contributors in operational execution and performance management.
- Proven experience developing and executing digital marketing strategies, campaigns, and customer engagement initiatives.
- Strong analytical skills with experience developing KPIs, dashboards, reporting frameworks, and performance optimization strategies.
- Experience with website strategy, user experience optimization, SEO, digital governance standards, and content best practices.
- Experience utilizing AI tools and emerging methodologies, including AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).
- Preferred: Experience supporting scientific, life sciences, biotechnology, healthcare, or other highly technical B2B marketing environments.
- Preferred: Experience managing external digital marketing vendors and agency partnerships.
Responsibilities
- Develop and execute digital marketing strategies aligned with organizational goals, audience needs, and the annual marketing plan.
- Plan and implement digital campaigns across owned and paid channels to drive engagement, pipeline growth, and measurable results.
- Leverage audience research, buyer personas, and behavioral insights to inform targeting, messaging, and channel strategy.
- Utilize AI tools and emerging methodologies, including AEO and GEO, to enhance digital visibility and performance.
- Design and optimize end-to-end customer journey frameworks across digital touchpoints to improve user experience and conversion.
- Establish and maintain digital governance standards, SOPs, and best practices for content, SEO, and emerging search technologies.
- Build and manage digital performance reporting frameworks, including KPIs, dashboards, and analytics processes.
- Oversee digital marketing vendors and agency relationships, including selection, performance management, and contract administration.
- Manage and develop the Digital Marketing team, supporting performance, technical capability, and cross-functional collaboration.
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