Senior ABM & Paid Digital Manager
New
F
FMXB2B SaaS
The candidate for this position can be located anywhere in the US.Full-TimeSenior
SalaryThe base salary range for this position is expected to be $100,000 annually.
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Job Details
- Experience
- 5–7 years of B2B SaaS marketing experience, with at least 3+ years running ABM, paid digital, or both end-to-end.
- Required Skills
- SalesforceData analytics
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
- 5–7 years of B2B SaaS marketing experience, with at least 3+ years running ABM, paid digital, or both end-to-end.
- Expert ABM platform fluency, with deep, hands-on experience running Demandbase (or 6sense / Terminus at equivalent depth) as a power user.
- AI expertise and active utilization of AI in daily workflow for tasks such as creative production, research, ad copy, bidding analysis, and automation.
- Proven track record of running paid digital at scale (Google Ads, LinkedIn, paid social) and owning pipeline KPIs against spend.
- Demonstrated ability to generate pipeline in target accounts through coordinated account plays.
- Tight sales partnership instincts with the ability to think in accounts and opportunities.
- Strong analytical mindset and high comfortability in spreadsheets, BI dashboards, and ad platforms.
- Familiarity with Salesforce, Marketo, or Qualified is a plus.
- Experience marketing to K-12, Higher Ed, or government buyers is a plus.
Responsibilities
- Build and run FMX's account-based marketing program end-to-end, including target account list design, tiering, intent playbooks, and motions that turn target accounts into pipeline.
- Operate the ABM platform (Demandbase) as a power user, managing audience building, intent signal tuning, ad delivery, measurement, and reporting.
- Design and ship multi-channel account plays that combine ads, content, intent signals, and sales outreach into coordinated campaigns against Tier 1 and Tier 2 accounts.
- Own the Marketing Qualified Account (MQA) motion end-to-end, including definition, generation, hand-off to sales, and progression through to meetings and opportunities.
- Own day-to-day performance across Google Ads, LinkedIn, paid social, retargeting, and ABM ad orchestration, managing channel budget, pacing, and efficiency.
- Build a robust testing roadmap for creative, audience, bidding, and landing page experiments to improve paid traffic conversion.
- Partner closely with sales and SDR leadership to turn account-level intelligence and intent signals into real meetings.
- Define the metrics framework for ABM and paid channels, publishing recurring state-of-accounts readouts to leadership.
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