Senior Paid Media Manager, Emerging
New
J
JobgetherMarketing
Based in United StatesFull-TimeSenior
SalaryCompetitive compensation package with bonus eligibility.
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Job Details
- Experience
- 7+ years
- Required Skills
- Budget managementData analytics
Requirements
- 7+ years of experience in performance marketing, paid media, growth marketing, or related disciplines.
- Proven experience managing and scaling multi-channel acquisition programs.
- Strong analytical skills with experience in attribution, experimentation, measurement, and performance optimization.
- Demonstrated ability to manage significant media budgets with clear ROI accountability.
- Experience connecting marketing channel performance to business outcomes such as pipeline, revenue, and customer growth.
- Strong understanding of paid media platforms, audience strategy, campaign optimization, and funnel performance.
- Ability to collaborate effectively with cross-functional teams including Sales, Product Marketing, and Revenue Marketing.
- Strong problem-solving skills with a data-driven approach to decision-making.
- Experience using AI tools and technologies to improve marketing workflows is preferred.
- Adaptability and willingness to continuously learn and apply emerging marketing practices.
Responsibilities
- Lead multi-channel paid media strategy across paid social, display, video, affiliate, and offline channels.
- Develop channel strategies aligned with target audiences, customer segments, and marketing funnel stages.
- Optimize media performance based on pipeline contribution, revenue impact, customer acquisition cost, and efficiency.
- Analyze channel performance and incrementality to guide investment decisions.
- Own and optimize multi-channel media budgets and reallocate spend based on return potential.
- Support forecasting, planning, and reporting processes tied to business outcomes.
- Build and manage experimentation roadmaps to test new channels, audiences, creative formats, and campaign strategies.
- Partner with Revenue Marketing, Product Marketing, and Sales teams to align paid media efforts with broader growth goals.
- Leverage AI-powered tools and emerging technologies to improve marketing efficiency and campaign execution.
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